by Dr. Boyce Watkins, Syracuse University – Scholarship in Action
The great Oscar Robertson, former superstar in both college and professional basketball, said that he was approached recently by fans asking him to sign trading cards that showed him to be a player with The University of Cincinnati. Robertson, who played for the school 51 years ago, was shocked to see his image and a picture of his jersey attached.
Upon seeing that he'd been violated in this way, Robertson called the Upper Deck Trading Card company for an explanation, not getting a response that made sense. That's when Robertson found out that the NCAA had signed deals with companies to use his likeness, for the rest of his life, without obtaining his consent.
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