Dr Boyce Releasing a New Book

by Dr. Boyce Watkins

I am not a Finance Professor who happens to be a Black man. I am a Black man who happens to be a Finance Professor. The purpose of this book is to explain, to Black America, how our financial liberation is connected to our social, political and psychological liberation. Black American Money is not a “how to” book on managing money and investing. It is a book that breaks down Black power and explains how money matters far more than race in a capitalist democracy. In other words, this book reminds us that by understanding how money works, we can also understand how America works. Using a variety of creative examples, I explain how the face of American politics and the Black experience is impacted by money, both individually and in aggregate. We explore a variety of case studies, ranging from the State of the Black Union to the NCAA to illustrate key principles regarding the use and control of financial power. Finally, the book explains how African Americans can achieve collective power by understanding and finding ways to manage our economic potential. We all know that money is power and that freedom isn’t free. But it is only by obtaining, understanding and utilizing the power of compassionate capitalism that we can effectively meet the price tag for freedom in America.

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