Tavis Smiley Can't Win with Anti-Obama Rhetoric

by Dr. Boyce Watkins, Syracuse University

Tavis Smiley has a problem. The problem is one that is rooted in egregious miscalculation, poor target selection and mild delusions of self-righteous grandeur. As Tavis plans his symposium this week to define the black agenda in America, most of us are wondering if it's Smiley's agenda that will be highest on the priority list. While Smiley presents himself as a consistent political figure who has held all politicians equally accountable, many view his gathering this weekend in Chicago as a Barack Obama bashing festival.

 

Let's be clear: It's not easy to objectively criticize President Obama when his approval ratings in the black community remain above 90 percent. At least half of my articles about Obama have been critical, and I always have to make sure that I am not haunted by the ghostly spirit of Obama-mania, which is just as bad as Obama-haterology. Dr. Julianne Malveaux and Rev. Jesse Jackson have done a very good job of holding Obama accountable in a way that does not appear to be driven by personal motivations or latent hostility. Tavis Smiley, however, can't shake the perception that he has a personal vendetta against the president, for it is quite rare to see a prominent public figure so obsessed with the career of another person.

 

The Your Black World Coalition monitors the political mood of our supporters when it comes to issues that matter to African-Americans. With 60,000 African-American members nation-wide, we have the ability to put our fingers on the collective pulse of black America through various forms of statistical sampling. In our analysis, a few things remain abundantly clear: Most of our followers love Barack Obama (probably more than they should), and a large percentage of them, to be quite frank, can't stand Tavis Smiley. What makes matters worse for Smiley is that many of those who refuse to buy his books were once loyal fans - meaning that he has engineered the double loss of turning many of his friends into enemies. This is enough to make any publishing house or corporate sponsor run in the other direction, undermining the power of the Tavis Smiley brand. With such a terrible approval rating, Smiley wouldn't even be invited to sell predatory loans for Wells Fargo.

 

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